convened at the EBA Kyiv-based office. At the very beginning, the candidates for the post of the EBA Marketing Committee Chair presented their vision and programme of further Committee activities. The EBA Marketing Committee has been enjoying wide popularity since long. This is brilliantly demonstrated by the fact that a number of qualified marketing experts were nominated for election of new Committee Chair.
By drawing lots, Oksana Alieva and Sergiy Lavrentyev defined the session order. The presentations highlighted the nominees’ professional approach on setting the Committee priorities as well as showed their strong willingness to run and develop the Committee. Furthermore, their charismatic speeches generated substantial interest and activity among the Committee members. After the candidates finished their speeches, the Committee coordinator marked that current Committee Chair Marina Rymarenko was nominated too and her message comprising general rules for governing the Committee would be sent out to all attendees afterwards.
The Committee’s guest-speaker Steven Deketelaere, Managing Director at iVOX Belgium was invited to make his presentation “Online Market Research in Ukraine: a Broad Range of Opportunities”. A true expert, he described the current situation of the Ukrainian marketing market which, he noted, numbers many young ambitious specialists unlike in Belgium where most of marketers are over 35 years old. Yet in Ukraine the average marketers’ age is 20-30. The Committee members agreed with him. In his presentation Mr Deketelaere shared his deep insight and knowledge of the online market research sphere. Also his presentation outlined the following aspects: online market research background, the Ukrainian internet population and online research advantages. Besides, he emphasised that in this regard Ukraine is the most prospective country in Europe.
The guest-speaker was glad to talk over prospects of online research in Ukraine and other topic-related issues raised by the attendees within the Q & A session. His enthusiasm enlivened the atmosphere in the conference room and the attendees after being seriously preoccupied with Committee Chair election were happy to start a frank and lively discussion.
EBA HR Committee
at the EBA office in Kyiv, 1-st floor, 1A Andriyivsky Uzviz. The meeting was devoted to summarising results of the EBA HR Committee activity in 2008. During this meeting the participants discussed the Committee priorities and action plan for 2009.
was held in Victoriya Hotel. Mr Ihor Sbitnev, the Chairman of the EBA Branch Board, greeted participants and wished them Happy New Year and Merry Christmas. He expressed hope that the next year would bring new opportunities and prospects for business development to the EBA members .
