19/11 17:04 Marketing Committee - EBA Western Ukrainian Branch was held at the EBA office in Lviv. Participants discussed the changes in companies marketing policy under the impact of financial crisis.
The participants mentioned that their companies avoided huge losses due to the long-term orders.
Besides, companies try to keep the qualified staff engaging them in the other internal work.
What concerns marketing policy, the companies decreased marketing costs on advertising campaign on TV and radio using other alternative ways to distribute the information about their companies’ activity. Also, they pay more attention to the internal branding.
The participants agreed that financial crises have to incite the companies to review the company strategy, reorganise the working process, improve the team cooperation and search the new segments of their activity.
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