26/11 17:04 Human Resource Committee - EBA Western Ukrainian Branch was held at the EBA office in Lviv. Participants discussed the concept of internal branding and its role in the company’s activity.
The invited guests, Anna Syuch, Director of Humanitarian Technology Agency Prioritety, and Natalia Bardyn, Partner of Lviv Consulting Group presented the internal branding from the point of view of PR and HR management.
On the one hand, Anna Syuch said that the internal branding is strategic building of relationships between top managers and workers through organisation of different events (corporate weekends, seminars, trainings, press-conferences, etc.) in order to form the unique system of company values and to achieve a company`s mission.
On the other hand, Natalia Bardyn stressed that the internal branding is the process of business activity coordination, recognition of workers and their awarding according to business results.
The participations agreed that internal branding development positively influences a company’s reputation,which has an impact on effective and successful business development. | 