was held at the EBA office in Lviv. The meeting was dedicated to considering the role of marketing in the structure of companies selling goods and services. The following guests were invited to the meeting:

 

-   Mr. Taras Yurchyshyn, the Manager of Commercial Department (“Galka”);

-   Ms. Nataliya Kachmaryk, the Manager of Publicity Department (Lviv Institute of Management).

 

During the meeting the following issues were raised:

-         structure and role of a Marketing Department; subordination and cooperation between advertising and sales departments;

-         strategy of the marketing (from price formation to final product presentation to a customer);

-         role and place of the Brand Manager in a company;

-         elaboration of strategy, analysis and tactics by a Marketing Department;

-         role of PR;

-         Collecting and learning of information etc.