was held at the EBA office in Lviv. Event management as an effective marketing tool (e.g. 750^th Lviv anniversary celebration) was discussed at the meeting. Ms. Kseniya Kurylyshyn, responsible for organisation of the 750th anniversary celebration was invited to the meeting.

 

The participants discussed the following issues:

 

-          impact of major social events on formation of image of Lviv as a European city;

-          technical aspects of organisation of a party and PR strategy coordination;

-         effectiveness of sponsoring of social events by regional business community.

 

Moreover, Ms. Kseniya Kurylyshyn presented methods for holding more then 60 social events, including concerts, exhibitions, festivals, tournaments etc.